Building a strong online presence can be challenging, especially when you are starting with your first website. Everyone in the present online marketing world is doing whatever they can to stay away from a penalty from Google.
A Google penalty is essentially defined as a negative effect on a site’s search ranking based on updates to Google’s search algorithms. At times, penalties can be the intentional penalization for the use of black-hat SEO strategies.
(1) Website security
The essential thing to keep as a primary concern is that’s Google will probably provide their users with the best content as it applies specifically to their search terms. So the greater part of the penalties that they’ve developed has been created in view of that objective. Google doesn’t have any desire to present their searchers with hacked websites, so if Google thinks that your site is hacked, they’ll blacklist it. Here are some tips to prevent your website-
- Use strong username and password
- Keep your theme and plugins updated
- Use a firewall
(2) Keyword Stuffing
It’s definitely essential to use keywords that you need to rank for your content. But on the other hand, there is a limit to use the keywords. You cannot trick to Google, All Google wants you to deliver high-quality relevant content to their visitor. So make sure that you use your keywords in a way that makes sense. While there’s no specific number of keywords, 2% – 5% of the page content is generally considered a decent number of keywords.
(3) Don’t Buy Links
We all well known that link building is a great way to get more brand exposure and traffic to your site if it’s done in an organic way. Building links normally with content that users really need to read or share with others are considered a white hat. Google doesn’t want any spammy links. Avoid purchasing of links, selling links, or a reciprocal link.
(4) Unique Content
Create unique and relevant content that your visitor really needs to see. It’s alright to optimize this content, however, remember to use keywords sparingly and organically. Avoid copying or scraping content from other pages, Google doesn’t like that.
(5) Be Careful With Guest Blogging
Guest blogging is one of the best practice for rank your website. But it could negatively affect your website ranking. Sometimes the incoming links from guest blogging are strange or really not used to the reader. In case you will do this practice, make sure your content is extremely relevant to the blog you’re posting on and that the post won’t produce spammy links.
(6) Mobile unfriendly design
Now Google started to penalize website which is not optimized for the mobile devices. The penalty means to encourage responsive design that enables web pages to load rapidly and easily on smartphones and tablets.
The key to staying away from a Google penalty is to understand the emphasis Google puts on user experience. While devising your SEO strategy, make sure you have your end user as the main priority. Create content for people, not Google. Build natural backlinks and make every effort to provide a smooth user experience to your guests.
Google doesn’t like penalizing websites, and there’s no reason it ought to penalize you on the off chance that you remain inside its search guidelines.
This was all but just a glimpse into the world of Google Updates, Further to know more about this enroll at Digital Technology Institute, New Delhi and get trained by the best digital marketing professionals.